Every movie, series or music lover with a little technical knowledge has most likely done it at some point: illegally downloading and/or streaming content, for personal use. Especially if the content is unavailable in Belgium in a legal manner, it is quite tempting to...
Creative AI: how long will it remain a misunderstood genius?
Computers support human creativity. They take repetitive tasks from us, or they give us a helping hand with their endless computing power. SSofar, it has always been this way: the programmer as master of the code. But what if these positions are turned upside down?...
The sense and nonsense of “All rights reserved”
Everyone probably recognises the phrase "all rights reserved". Or "all rights reserved" in English. You often see it on creative works. Think of the last frame of an episode of your favourite series, next to a photo, or at the bottom of an internet blog post. But do...
A poisoned ‘gift’: domain name fraud by TM Benelux
A few weeks ago deJuristen came in contact with domain name fraud. If you are not aware of the rules for registration of domain names, it is very easy to fall into the trap of domain name fraud. It is therefore a practice that is regularly encountered in the...
Pimp your Nike!
White sneakers serve the creative minds among us very well as a blank canvas. Our paralegal, Emilia, who personalizes sneakers under the name Uniqwear (https://www.instagram.com/__uniqwear__) and transforms them into unique accessories, thinks so too. With a...
But that’s public, isn’t it?! About copyright trolls and Permission Machine
Are you an entrepreneur? Then you probably have a website and/or social media channels. And a website and social media channels always look better when they have professional and relevant images. Fortunately, in this digital age, images are easy to find: you can find...
Trademark monitoring: take care of your registered trademark!
Thanks to your trademark registration, you have as a trademark owner a monopoly on the use of your trademark. You can use this right to take action against infringements of your trademark. But how do you become aware of these infringements? One way to do this is...
A competing trademark as a search term for my Google ads?
Advertising is effective to the extent that your campaign reaches the target audience. Google Ads supports companies with target. You can increase your trademark’s visibility in the results of Google Search through carefully selected search terms and related...
A diabolical blog. Guerrilla marketing during the European Championship.
It has got off to a lukewarm start, but we can't ignore it any longer: the European Championship is in full swing, and the Red Devils have already secured their place in the 1/8 finals. Time for the marketers to jump on the train and stir up the devilish fire among...
You protect your brand by registering it
Are you an entrepreneur and quite proud of your trademark? Do you want to protect this brand? Or do you have a strong idea for a new trademark? Then you must have thought about protecting the latter. If you would like to have your trademark protected in the Benelux or...