Trademark monitoring: take care of your registered trademark!

Trademark monitoring: take care of your registered trademark!

Thanks to your trademark registration, you have as a trademark owner a monopoly on the use of your trademark. You can use this right to take action against infringements of your trademark. But how do you become aware of these infringements? One way to do this is...

A competing trademark as a search term for my Google ads?

A competing trademark as a search term for my Google ads?

Advertising is effective to the extent that your campaign reaches the target audience. Google Ads supports companies with target. You can increase your trademark’s visibility in the results of Google Search through carefully selected search terms and related...

You protect your brand by registering it

You protect your brand by registering it

Are you an entrepreneur and quite proud of your trademark? Do you want to protect this brand? Or do you have a strong idea for a new trademark? Then you must have thought about protecting the latter. If you would like to have your trademark protected in the Benelux or...

Chanel upside down? Not with the Chinese!

Chanel upside down? Not with the Chinese!

Luxury brands jealously guard their logos and trademarks, which often symbolise luxury, style and exclusivity to millions of people worldwide. No matter how famous and well-known the brand may be, Chanel has experienced first-hand that this reputation does not mean...

Is there a risk of confusion with trademarks?

Is there a risk of confusion with trademarks?

Do you think someone is infringing on your trademark? Do the 3-step test! Potential confusion is enough to constitute an infringement!   Have you found any similarities? Then there may be trademark infringement. It is important to act - this will prevent your own...

Uit het leven gegrepen: Team Trump boekt de verkeerde Four Seasons

Uit het leven gegrepen: Team Trump boekt de verkeerde Four Seasons

Wilde de Trump-campagne echt Four Seasons Total Landscaping in Philadelphia boeken en niet het Four Seasons Hotel? En hoe kan één stad twee Four Seasons hebben? Wat de bedoeling was, zullen we wellicht nooit te weten komen. Maar het illustreert een belangrijk principe...

Onze website gebruikt cookies en verzamelt informatie over je bezoek om onze website te verbeteren. Bekijk onze  Cookie verklaring en maak hieronder een keuze.

Cookie settings

Hieronder kan je kiezen welke soorten cookies je toelaat op deze website. Klik op de  "Save cookie settings" knop om je voorkeuren op te slaan.

Functionele cookiesOnze website gebruikt functionele cookies. Deze cookies zijn noodzakelijk om de website te doen werken.

Analytische cookiesOnze website gebruikt analytische cookies om het gebruik van de website te analyzeren en te optimaliseren.

Social media cookiesOnze website plaatst sociale media cookies om 3rd party content to tonen. Deze cookies kunnen mogelijks je persoonlijke data tracken.

Advertentie cookiesOnze website plaatst advertentie cookies om je 3rd party advertenties te tonen op basis van je interesses.

Andere cookiesOnze website plaatste 3rd party cookies van andere 3rd party diensten die geen analytische, social media of advertentie cookies zijn.