White sneakers serve the creative minds among us very well as a blank canvas. Our paralegal, Emilia, who personalizes sneakers under the name Uniqwear (https://www.instagram.com/__uniqwear__) and transforms them into unique accessories, thinks so too. With a...
Trademark monitoring: take care of your registered trademark!
Thanks to your trademark registration, you have as a trademark owner a monopoly on the use of your trademark. You can use this right to take action against infringements of your trademark. But how do you become aware of these infringements? One way to do this is...
A competing trademark as a search term for my Google ads?
Advertising is effective to the extent that your campaign reaches the target audience. Google Ads supports companies with target. You can increase your trademark’s visibility in the results of Google Search through carefully selected search terms and related...
A diabolical blog. Guerrilla marketing during the European Championship.
It has got off to a lukewarm start, but we can't ignore it any longer: the European Championship is in full swing, and the Red Devils have already secured their place in the 1/8 finals. Time for the marketers to jump on the train and stir up the devilish fire among...
You protect your brand by registering it
Are you an entrepreneur and quite proud of your trademark? Do you want to protect this brand? Or do you have a strong idea for a new trademark? Then you must have thought about protecting the latter. If you would like to have your trademark protected in the Benelux or...
Chanel upside down? Not with the Chinese!
Luxury brands jealously guard their logos and trademarks, which often symbolise luxury, style and exclusivity to millions of people worldwide. No matter how famous and well-known the brand may be, Chanel has experienced first-hand that this reputation does not mean...
Is there a risk of confusion with trademarks?
Do you think someone is infringing on your trademark? Do the 3-step test! Potential confusion is enough to constitute an infringement! Have you found any similarities? Then there may be trademark infringement. It is important to act - this will prevent your own...
Uit het leven gegrepen: Team Trump boekt de verkeerde Four Seasons
Wilde de Trump-campagne echt Four Seasons Total Landscaping in Philadelphia boeken en niet het Four Seasons Hotel? En hoe kan één stad twee Four Seasons hebben? Wat de bedoeling was, zullen we wellicht nooit te weten komen. Maar het illustreert een belangrijk principe...