Direct marketing. It seems a difficult concept under the GDPR. However, it does not have to be that way. Direct marketing is useful, and even possible, while you are still in compliance. As long as you, as an entrepreneur and marketeer, are willing to leave behind the...
Automating. It seems so obvious with technology. And we are all better off for it, aren't we? And yet ... When technology plays with our personal data, we still do not seem to have developed the reflexes to protect it. And often this goes against convenience, against...
Commotion in the business world: the Austrian privacy watchdog considers the use of Google Analytics an infringement of the GDPR. Will Belgian companies no longer be allowed to use Google Analytics? And what about the consequences for the use of all other electronic...
Since the publication of the new Standard Contractual Clauses (SCCs, often also called Model Clauses) by the European Commission, this has been a hot topic among our GDPR experts. And as an entrepreneur, you may be faced with "updates" from your suppliers, and...
The GDPR is one of the most complex and far-reaching laws on privacy and data protection. Today's complex IT environments makes this even more challenging. After all, organisations must ensure that their entire ecosystem meets the requirements of the GDPR. This is not...
Facebook has relinquished its first place. Within the sphere of social media, TikTok is now the most downloaded application in the world. TikTok is also very popular among children. Many Dutch children were also aware of the latest dance crazes. Unfortunately,...
Transparency is one of the basic principles of the GDPR. As a data controller, you have to offer transparent information as well as transparent communication to the data subjects. Nothing against that, right? As entrepreneurs, aren't we used to that? Perhaps we see...
You've probably been in this situation before. Scrolling happily on Instagram, you suddenly pass a photo of yourself. Someone has posted a picture, with or without this intention, in which you do not look very flattering. Or you attended an event at work and your boss...
Are you familiar with the 'Pink Box'? It's about those gift boxes that expectant or brand new mothers can get with a lot of handy samples of baby products, discount coupons and information sheets. Via a simple form, they can request and then enjoy these benefits. For...
The Christmas Eve deal or keeping up appearances: the transfer of personal data after the Brexit On 23 June 2016, the British decided in a referendum to leave the EU. This was barely a month after the entry into force of the GDPR. More than 4 years later, after one...