Direct marketing. It seems a difficult concept under the GDPR. However, it does not have to be that way. Direct marketing is useful, and even possible, while you are still in compliance. As long as you, as an entrepreneur and marketeer, are willing to leave behind the...
When, as a company, you set up a marketing campaign, you not only have to send the right message to the right person at the right time. You will also have to do this in the right way! Wherever personal data are involved, the GDPR comes into play. Direct marketing as...
Are you familiar with the 'Pink Box'? It's about those gift boxes that expectant or brand new mothers can get with a lot of handy samples of baby products, discount coupons and information sheets. Via a simple form, they can request and then enjoy these benefits. For...