Direct marketing. It seems a difficult concept under the GDPR. However, it does not have to be that way. Direct marketing is useful, and even possible, while you are still in compliance. As long as you, as an entrepreneur and marketeer, are willing to leave behind the...
A website is a good marketing tool for companies. Therefore, you undoubtedly want your website to look top-notch. However, appearance is not everything. Your website must also be legally compliant. The latter is apparently often overlooked. Ignorance? Nonchalance? Or...
Automating. It seems so obvious with technology. And we are all better off for it, aren't we? And yet ... When technology plays with our personal data, we still do not seem to have developed the reflexes to protect it. And often this goes against convenience, against...
We can't say that 2021 was a peaceful year in privacy land. With With 1.1 billion in GDPR fines, it is clear that privacy regulators are on a roll. As if that were not enough food for thought already, 2022 has also kicked into high gear: the new SCC' s must replace...
Commotion in the business world: the Austrian privacy watchdog considers the use of Google Analytics an infringement of the GDPR. Will Belgian companies no longer be allowed to use Google Analytics? And what about the consequences for the use of all other electronic...
Since the publication of the new Standard Contractual Clauses (SCCs, often also called Model Clauses) by the European Commission, this has been a hot topic among our GDPR experts. And as an entrepreneur, you may be faced with "updates" from your suppliers, and...
The GDPR is one of the most complex and far-reaching laws on privacy and data protection. Today's complex IT environments makes this even more challenging. After all, organisations must ensure that their entire ecosystem meets the requirements of the GDPR. This is not...
Facebook has relinquished its first place. Within the sphere of social media, TikTok is now the most downloaded application in the world. TikTok is also very popular among children. Many Dutch children were also aware of the latest dance crazes. Unfortunately,...
It has got off to a lukewarm start, but we can't ignore it any longer: the European Championship is in full swing, and the Red Devils have already secured their place in the 1/8 finals. Time for the marketers to jump on the train and stir up the devilish fire among...
Transparency is one of the basic principles of the GDPR. As a data controller, you have to offer transparent information as well as transparent communication to the data subjects. Nothing against that, right? As entrepreneurs, aren't we used to that? Perhaps we see...