newsletters? Often forbidden direct marketing

newsletters? Often forbidden direct marketing

Direct marketing. It seems a difficult concept under the GDPR. However, it does not have to be that way. Direct marketing is useful, and even possible, while you are still in compliance. As long as you, as an entrepreneur and marketeer, are willing to leave behind the...

Belgian webshop owners disregard the legal rules

Belgian webshop owners disregard the legal rules

A website is a good marketing tool for companies. Therefore, you undoubtedly want your website to look top-notch. However, appearance is not everything. Your website must also be legally compliant. The latter is apparently often overlooked. Ignorance? Nonchalance? Or...

Thermal cameras: the aim does not justify the means!

Thermal cameras: the aim does not justify the means!

Automating. It seems so obvious with technology. And we are all better off for it, aren't we? And yet ... When technology plays with our personal data, we still do not seem to have developed the reflexes to protect it. And often this goes against convenience, against...

A tsunami of regulations? More privacy legislation in 2022.

A tsunami of regulations? More privacy legislation in 2022.

We can't say that 2021 was a peaceful year in privacy land. With With 1.1 billion in GDPR fines, it is clear that privacy regulators are on a roll. As if that were not enough food for thought already, 2022 has also kicked into high gear: the new SCC' s must replace...

Data export and TIA: a complex task

Data export and TIA: a complex task

Since the publication of the new Standard Contractual Clauses (SCCs, often also called Model Clauses) by the European Commission, this has been a hot topic among our GDPR experts. And as an entrepreneur, you may be faced with "updates" from your suppliers, and...

TikTok. Hello GDPR! Could it be a bit more childish?

TikTok. Hello GDPR! Could it be a bit more childish?

Facebook has relinquished its first place. Within the sphere of social media, TikTok is now the most downloaded application in the world. TikTok is also very popular among children. Many Dutch children were also aware of the latest dance crazes. Unfortunately,...

Transparency requirement exposes lawyers and marketers

Transparency requirement exposes lawyers and marketers

Transparency is one of the basic principles of the GDPR. As a data controller, you have to offer transparent information as well as transparent communication to the data subjects. Nothing against that, right? As entrepreneurs, aren't we used to that? Perhaps we see...