How to … direct marketing. It is attracting, but in the right way

How to … direct marketing. It is attracting, but in the right way

When, as a company, you set up a marketing campaign, you not only have to send the right message to the right person at the right time. You will also have to do this in the right way! Wherever personal data are involved, the GDPR comes into play. Direct marketing as...

Hey, that’s me!? About social media, right to your image and privacy

Hey, that’s me!? About social media, right to your image and privacy

You've probably been in this situation before. Scrolling happily on Instagram, you suddenly pass a photo of yourself. Someone has posted a picture, with or without this intention, in which you do not look very flattering. Or you attended an event at work and your boss...

And am I allowed to process these personal data?

And am I allowed to process these personal data?

Not just like that. You may only process personal data if there is a legal basis for doing so. In privacy jargon, this is called "grounds for lawful processing". Fortunately, there are quite a few grounds for processing. We list them here, and give some explanation on...