A competing trademark as a search term for my Google ads?

A competing trademark as a search term for my Google ads?

Advertising is effective to the extent that your campaign reaches the target audience. Google Ads supports companies with target. You can increase your trademark’s visibility in the results of Google Search through carefully selected search terms and related...

Chanel upside down? Not with the Chinese!

Chanel upside down? Not with the Chinese!

Luxury brands jealously guard their logos and trademarks, which often symbolise luxury, style and exclusivity to millions of people worldwide. No matter how famous and well-known the brand may be, Chanel has experienced first-hand that this reputation does not mean...

Is there a risk of confusion with trademarks?

Is there a risk of confusion with trademarks?

Do you think someone is infringing on your trademark? Do the 3-step test! Potential confusion is enough to constitute an infringement!   Have you found any similarities? Then there may be trademark infringement. It is important to act - this will prevent your own...

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