Direct marketing. It seems a difficult concept under the GDPR. However, it does not have to be that way. Direct marketing is useful, and even possible, while you are still in compliance. As long as you, as an entrepreneur and marketeer, are willing to leave behind the...
Personal data or no free pampers? DPA pulls data broker off cloud nine!
Are you familiar with the 'Pink Box'? It's about those gift boxes that expectant or brand new mothers can get with a lot of handy samples of baby products, discount coupons and information sheets. Via a simple form, they can request and then enjoy these benefits. For...